The Teaching Part

I saw the big bus pull up as I was wrapping up a new business meeting in our conference room. Actually I heard it first – the hydraulic woosh of the breaks and then the rumble of the idling engine. It was that time of year again: Professor Lisa Sisk’s bright, young University of South Carolina PR students would be pouring into our office to learn about working at a boutique PR firm (smiles everyone!). They come to visit a range of PR businesses – large and small. I can’t even remember how many times they’ve come, but they’ve definitely left their mark: We’ve hired quite a few of them – yes, they’re that good. I like to speak off the cuff so they get an authentic experience. I remember the ye

All Grown Up

Monica from “Friends” once said, “Welcome to the real world! It sucks. You’re gonna love it!” As one of the “real world’s” newest residents, I’ve gleamed some insight since I began working. Being the Type A person that I am, I cannot function without to-do lists. Each day, I write out my tasks for the day, but this is a fast-paced industry and some will carry over to the next day. The key is to prioritize your to-do list and to tackle the most challenging tasks first. The “real world” teaches you very quickly, that you will not be able to please everyone – and that’s ok! I was told that all you can do is do your best and not worry what others think. When starting a new job, it is normal to b

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© 2018 by Liz Lapidus PR.