Lululemon Launches Enlite Bra

Last week, we supported Lululemon as they launched their newest sports bar, Enlite. This revolutionary new bra was created after two years of designing, testing, retesting, and exploring every option in high performance. It was a complete honor to be involved with this launch and we had a lot of fun too.

Lululemon partnered with Black Girls RUN!, an Atlanta based women’s running club, to celebrate the launch of the new bra and to showcase its unique design to some of Atlanta’s best athletes. Two weeks before the swanky private event, runners visited the store to receive a gifted bra and outfit to match—jealous yet?

On the day of the event, runners headed to Westside Cultural Arts Center, a fabulous art gallery and event space located on the Westside, where they ran a quick 5K. After completing the run, the ladies headed inside to unwind with massages, delicious passed appetizer, protein snacks and juice shooters from Christophe’s To-Go catering and music and entertainment from Atlanta’s favorite, DJ Yvonne Monet. To conclude the event, runners received SWAG bags including a Carnelian stone to promote healthy blood flow and physical endurance, a refreshing skin tonic to help with post-workout sweat and the best part, a $100 gift card to Lululemon (Yes, that is not a typo!)

What I learned from throwing a lush party with the leader of athleisure, Lululemon:

  1. Keep your guest on their toes, literally – from mobile massages to DJ Yvonne Monet and hand-crafted lite bites, guests were constantly surprised, moving around, mingling and dancing.

  2. Have fun – this was the first event I’ve ever worked where athleisure was the uniform! To say I was psyched would have been an understatement and I think everyone was more relaxed the whole way through. [What] runs the world? Athleisure.

  3. Lastly, thrive in the details! We were thrilled when the opportunity arose to work with Lululemon and thoroughly enjoyed the experience from start to finish. This will be an event I remember for years to come. Thanks, Lulu!

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© 2018 by Liz Lapidus PR.