When we first sat down to pen our Mother's Day newsletter, we remembered to call our go-to Miami florist to order our mom a white orchid. We love a gift that's as easy as phone call or tap of an app.
When the florist asked: "same as last year?", we realized we may be taking the easy way out a bit too far; we are rather predictable Mother's Day gift givers.
Should we be mixing it up? Or is it nice to have things you can rely on (like a white orchid from your family on Mother's Day?). And, furthermore, what the hey is Mother's Day anyway?
As we continued to distract ourselves from actually writing this newsletter, we did some research. It seems that Mother's Day was first dreamed up by Ann Jarvis to foster friendship and community between mothers on both sides of the Civil War. Her daughter, Anna went on to honor her mom by establishing the intimate day of observance that we know today. In 1914, President Woodrow Wilson signed it into law. And sadly, the subsequent commercialization of Mother's Day literally drove Anna crazy. She blew through all her money campaigning against the exploitation of Mother's Day by florists and candy makers trying to cash in, and died penniless in a sanatorium.
Hallmark is getting the last laugh: we send about 152 million Mother's Day cards and spend on average $180 on gifts. We couldn't find white orchids on the list of most popular gifts to commemorate the day, but we did discover that Americans spend about $4.6 billion on jewelry and $4.4 billion on dinners or brunches. In fact, it's the busiest day of the year for restaurants, with about 87 million adults planning to go to a restaurant for Mother's Day.
We may never break our tradition of sending our mom a white orchid. Because, although Anna Jarvis clearly didn't see it this way, the commercialization of Mother's Day is here to stay. We love our mom every day - but it's nice to remember to pay her a special honor on Mother's Day.
Happy Mother's Day to all of the moms, step moms, grand moms and everything in between.