As we bid farewell to June and welcome July, two things have become clear. We are bearing down on another hot summer in Atlanta, and we are one month deeper into a pandemic.
Beyond that, we are doing our best to navigate what PR looks like during these unprecedented times.
Lately we've been talking with our friends and colleagues about how best to activate events and promotions in the time of COVID. Without a crystal ball, we don't know when we'll get back to large-scale in-person encounters.
But we're leaning in to webinars and Zoom.
For the past few months we've pivoted this newsletter from promoting a steady stream of events toward what we hope you find to be insightful and inspiring thought leadership.
This week, we're pivoting back with some cool virtual events that you can enjoy from the comfort of your home. Thanks to the pandemic, countless fundraising fetes have been erased from the books, with nothing to replace the funding.
We've all had to shift the way we do business.
As we embark on the dog days of summer, please give whatever you can.