As Long as We’re Here

When COVID-19 spread across America in March, gyms were one of the first businesses to close for safety precautions. Being a fitness fanatic, I needed another place to work out in Gainesville, so I decided to visit our University of Florida football stadium, known as "The Swamp.” It was here where I discovered my new favorite method to workout -- running stadium stairs and adventuring through the facilities. When my eyes became open to improvisation, instead of feeling like I was compromising from the gym, I took the opportunity to enjoy this new style of working out.

At the football stadium, I feel as though I am part of the University of Florida football team working out. The sun shines perfectly through the stadium, creating the ideal atmosphere for a run. I never thought to run stadium stairs in my previous two years at UF, but the COVID-19 pandemic forced me to experience something new, which I surprisingly enjoyed more than my previous ways.

Many industries have come to fruition since quarantine and the COVID-19 outbreak. Instead of living the same way in quarantine, people have adapted their lifestyles, causing new trends to become popular. We are accustomed to the “new normal” and these trends aren't going anywhere.


Masks are one of the safest ways to protect one's self and others from COVID-19. While masks are not yet required everywhere, it has become socially acceptable to wear them in public – and fashionably – causing a whole new derived demand for masks. Many Americans may not feel comfortable being in public without a mask for years to come.

Companies have taken advantage of the need for masks including Dunkin Donuts and Supreme. These stores and others are selling masks with their brand logo on it like any other accessory. Masks are now just as common of an accessory as watches and belts.

And the LLPR team loves these awesome masks that local designer Bill Hallman designed to benefit our client Second Helpings Atlanta to support their incredible work of feeding Atlanta’s hungry.

Curbside Delivery

To limit contact, most restaurants around the country now offer curbside pickup -- a concept that was not widely utilized by the restaurant industry. Customers can now take out food from their favorite restaurants without ever stepping foot inside.

Although guests miss out on the wonders of in-room dining, many have adjusted to this new normal. I love being able to drive right up to a restaurant and pick up my food without having to deal with lines and crowds. A new style of easy dining has come out of this pandemic, and some may choose to continue these safe practices for enjoyment rather than safety exclusively.


Instacart is another company that has grown in popularity during the pandemic – and it may be the future of grocery shopping. Like Uber Eats, Instacart is a pickup-food delivery service that specializes in grocery deliveries. Instacart customers order items online and Instacart employees' shop in the grocery store and deliver customers’ food to their door.

The easy, timesaving service of Instacart allows consumers to get groceries without having to drive to the store, shop in a crowded supermarket, and wait in line to check-out. Instead, a couple of clicks on a computer allows a family to fill their fridge for a small upcharge. Instacart could become the new social norm for shopping in the fast-paced life of people today.

Socially Distanced Seating

New rules have been recommended to keep six-feet of distance between people to stop the spread of COVID-19. Before the pandemic, the whole world lived on top of each other -- packing into restaurants, concerts, and planes. With current social distancing guidelines, everyone has a bit more personal space on airplanes, waiting in lines, or while dining out. Americans may enjoy the new version of socially distanced living where their personal space is respected.

Like my new routine of running stadiums, Americans are adjusting to the “new normal” during the pandemic. Who knows what the future will have in store until a vaccine is created and released worldwide? And even then, is there a need in the future to live on top of each other?

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© 2018 by Liz Lapidus PR.