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ATLANTA (July 2, 2021) – Helping Mamas, Georgia’s only baby supply bank, received a donation of more than 130,000 diapers from Hello Bello and Walmart after a funny tweet about Atlanta Hawks player, Trae Young went viral. A fan noticed the photogenic baby look-alike on a box of Hello Bello diapers and tweeted "Why tf Trae Young got a diaper endorsement deal?" With over 100,000 likes and nearly 12,000 retweets, even the basketball star got into the Twitter action, renaming the boy “Trae Younger”. During Game 6 of the Eastern Conference Finals on Friday, Hello Bello and Walmart teamed up to donate 2,000 of their award-winning diapers to Helping Mamas for every point Young scored.

“Diaper need impacts more families than ever before” said Erica Buxton, Hello Bello President. “We've always been committed to giving back and were excited to find a new partner in Helping Mamas to support parents across Atlanta.”

The Hawks player scored an impressive 34 points, resulting in a donation of 68,000 diapers from Hello Bello. Walmart matched the donation which brought the total to 136,000 diapers donated to Helping Mamas.

“We’re so grateful for Hello Bello, Walmart and Trae Young’s incredible talent,” said Jamie Lackey, founder and CEO of Helping Mams. “Go Hawks!”

About Helping Mamas:

Helping Mamas, the sole baby supply bank in the state, was founded in 2014 by Jamie Lackey. After years of working as a social worker and in the nonprofit sector, Lackey saw a gap between the hard work she did as a social worker and the need from those she served for basic baby supplies. With one in three women in Georgia unable to afford diapers, she launched Helping Mamas to bring relief. To date, Helping Mamas has served over 55 thousand children in need and has distributed over one million essential baby supplies to families living in poverty. Helping Mamas currently works with over 150 partner agencies across the state to supply mothers in need of essential items.

About Hello Bello:

Hello Bello™, launched in February 2019, makes premium and affordable baby products designed to eliminate the choice many parents have to make – deciding between what’s best for their kids and what’s best for their budget. From diapers, shampoo, and sunscreen to organic multivitamins, laundry detergent, and refillable cleaners, Hello Bello’s products are carefully crafted with babies, parents, and the planet in mind. Hello Bello was co-founded by Kristen Bell, Dax Shepard, Sean Kane, Jay McGraw and Jennifer Pullen. For more information, please visit or follow @hellobello on Facebook, Instagram and Twitter and @myhellobello on Pinterest.


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