Rebranding Fall and Winter Events for a Pandemic



As we settle into fall and prepare for winter, I find myself yearning for festivities. This year has been filled with disappointment, from canceled events and ruined plans, but I remain optimistic that we can "gather” with as much normalcy as possible.


With packed in-person activities off the table, many of our favorite brands have pivoted with fun alternatives that fit their mission and comply with COVID-19 measures.


Virtual Events


Some groups have done a great job of moving their annual events completely into the online realm. The virtual nature of these events allows people to participate from anywhere, broadening the typical availability beyond those who live in a specific city.

A few of our fave virtual event ideas and platforms:

  • YouTube Live is best for pre-recorded and produced virtual events. Hillels of Georgia used YouTube Live for their entertaining annual gala and virtual salute to Michael Coles, which included speeches, tributes and music by Nefesh Mountain.

  • Zoom works well for live events and panels where attendees can interact through the chat feature. Second Helpings Atlanta recently invited cookbook author Annette Joseph for a zero-waste leftover potato gnocchi cooking demo via Zoom – while Annette was six hours ahead in Italy! Helping Mamas hosted its first virtual Thrive Event this year via Zoom, which featured several panelists who discussed period poverty.

  • Instagram Live is your go-to for quick interviews or demos, but keep in mind that you can only invite one other IG account to participate at a time – everyone else can watch! Check out Helping Mamas on Instagram for their awesome weekly “Moms Helping Moms” IG Live interviews with boss moms every Thursday at 4 p.m.

  • Use your own platform – Flux Projects has commissioned artists to share incredible works of digital art directly to their website and social media for their Virtual Arts Series since the pandemic began.

Social Distancing Events

Certain events are proceeding with an extra emphasis on social distancing and COVID precautions. Organizers are working hard to ensure the experience still feels on-brand and special, without getting too close.

  • Make it intimate

  • We loved how Atlanta Food & Wine Festival reimagined their annual festival this year through intimate live events with local restaurants and chefs. Limiting numbers and spreading out tables allowed AFWF to support the Atlanta restaurant industry in a safe way for diners.

  • Pure MD continues to offer women’s health seminars with limited space and one-on-one consultations.

  • Masks required

  • Our favorite spot for holiday cheer, Atlanta Botanical Garden's annual “Garden Lights, Holiday Nights” event kicks off with a limited number of tickets available and masks required.

  • Get on Schedule

  • Jackson Fine Art launched its highly anticipated fall exhibition of Erik Madigan Heck’s “The Garden” last week with a socially distanced, intimate outdoor soiree. Guests were required to sign up for a time slot and wear a mask to view the exhibition. Afterward, guests could spread out on JFA’s lawn to enjoy canned cocktails from Post Meridiem.

  • Test it out!

  • We enjoyed the Georgia Film Academy's socially distanced in-person experience for its Esports program with Georgia State University and Skillshot Media. In order to enter the building, Axis Replay offered on-site rapid COVID testing for all attendees.

Businesses and organizations will continue to test out the best ways to engage their communities in fun activities while keeping people safe, and we will do our best to embrace our new normal while keeping the holiday spirit alive!

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